Strategic insights to drive growth.

FromTopDown LLC combines analytics, research and strategy to deliver exceptional data-driven market growth strategies, actionable tactical plans and innovative approaches to growth and organizational change. Our methods are rigorous, pragmatic and grounded in our client's operational realities.

We provide data driven strategic plans for senior executives who need to:

  • Accelerate demand and increase margin
  • Rapidly find new markets
  • Measure and monitor marketing ROI across channels and business units
  • Analyze brand equity pre-acquisition and post-acquisition
  • Plan for and react to market opportunities and competitive threats

State-of-the-art analytics for critical decision-making.

Our approach begins with a comprehensive from top down 360-degree review of external, internal, customer and market environments. Once compiled, this Phase 1 strategic intelligence generally uncovers a range of growth opportunities. In Phase 2 our senior strategists work directly with the senior leadership team to quantify and assess the short and long term ROI impact of each growth opportunity. In Phase 3 FromTopDown can assemble the appropriate talent and expertise for implmentation. Our data driven methodology is ideal for companies that are:

  • Experiencing a significant market-driven organizational transformation
  • Exploring new markets, new ventures and new strategic partnerships
  • Investing in overall re-branding or integrating acquired brands into a unified customer story

Accelerated engagements and ongoing ROI analysis.

Our experienced consultants and project managers excel at leading accelerated projects with clearly defined goals and metrics. In three to six months you can set a new strategic course to improve operational results. Upon request, FromTopDown provides continuous professional support for executive decision-makers, including monthly performance reviews, ongoing ROI analysis and follow-up recommendations on any of our projects.

Clients prefer us and clients refer us because our approach focuses on short term demonstrable value initiatives delivered by a team of senior strategic consultants without the overhead, disruption or cost of larger, traditional firms. See how we’ve put analysis into action for other clients, or contact us for more information. 978-319-5203. inquiry@fromtopdown.com

FromTopDown was instrumental in the development of TJX's web analytics capacity. Their ongoing support, training and services were essential for our ongoing analysis.

Senior Strategic Marketing Analyst
TJX Corporation

Welcome the FromTopDown blog

Thank you for taking the time to visit this new FromTopDown Blog. Over the past year we have been researching and collecting information on market research, US economic data, product experience marketing, the beauty industry and the reforms taking place in public education. We hope to provide a series of articles and threads that will provide information and opinion that can be used to inspire some debate and conversation.