I would recommend FromTopDown to anyone that is looking for a way to better understand the effectiveness of their marketing budget.

Senior Marketing Executive
Bentley College

 

FromTopDown connects market strategy to organizational capabilities. They quickly ascertain organizational strengths and weaknesses, then move to develop a corporate strategy that fits the capacity of the organization.

Director, Emerging Content
Mechanica

Welcome the FromTopDown blog

Thank you for taking the time to visit this new FromTopDown Blog. Over the past year we have been researching and collecting information on market research, US economic data, product experience marketing, the beauty industry and the reforms taking place in public education. We hope to provide a series of articles and threads that will provide information and opinion that can be used to inspire some debate and conversation.